Many highly creative people discover that when they experience "a blank wall", "writer's block", "creative staleness" or other forms of creative blocks that if they simply stop and take time to recreate they will then be able to re-create and re-tap  their creativeness and move on.

Graham Wallas referred to the space between the second and third stages of his creative process as a good time to relax and play or recreate. By doing this you allow your subconscious to work on the challenge and provide you an aha or enable you to be in a state that makes you open to discovering an aha.

Oz Swallow (South African Creativity Consultant) in 1978 shared a simple change that has major implications and effect on the creativeness of people.

"Change the metaphors in your life (business) and your life will change (business)."

He followed by explaining that all words in all languages (nouns, adjectives, and adverbs used as adjectives and possibly verbs) are metaphors. They are not the thing or action but rather a word referring to your interpretation of it. Therefore he suggested that we examine the words we use. See them as metaphors. Then change our metaphors. Or change our definitions. From such a simply act can come totally new focuses for businesses or new businesses to focus on.